Growing up I was an athlete, excelled in academics and was always driven to be my best. I played every sport I could from gymnastic and softball to competitive cheerleading and basketball. I was competitive and strong, but the problem was even though I was extremely active and athletic I didn't look like an athlete and I also was struggling with anxiety, low self esteem, body image issues, and finding balance with my nutrition and exercise so that I felt good on the inside and outside.
I spent years trying low carb diets, counting macros, extreme calorie counting, and every other weight loss trick out there just trying to lose body fat while still maintaining lean muscle. Problem was I wasn't taught a lot about nutrition other than basic calories and I knew nothing about the importance of the right mindset and meditation practices to really transform my life.
IT WASN'T ALWAYS EASY...
I struggled A LOT with low self esteem, self-doubt, no confidence, body image issues, and eventually anxiety & panic attacks just feeling like I was never good enough or capable enough to be anything more than what I already was. Around 21, I hit a total rock bottom losing my house, going through a divorce, losing all of my money, a job, and all my friends. I was totally lost, had no direction, was uninspired and unmotivated even though deep down I knew I was meant for so much more. I eventually hit a breaking point where I became tired of feeling so low and "playing small" in my life that I realized I was at a crossroads and had to make a choice...I could either give up and stay in the struggle and just be "another story" of someone who had so much potential to "be something great"...or...I could dig deep, Rise Up and find a way to make this my greatest come back and discovery of my true inner strength.
With so much time on my hands the only thing I knew to stay busy and start moving forward was I started researching workouts and watching educational fitness videos and then would get up every day and head to the gym. Because I had nothing else to do, I started making it my daily routine to go to the gym every day and lift weights for at least 45 minutes because it got me out of the house, got me around other people, and gave me a hobby instead of sitting around feeling sorry for myself.
Then something started to happen...
The more I showed up and lifted weights, the more I noticed I didn't just feel physically stronger, but I started to feel mentally stronger one day at a time...something started to shift inside me.
This got me curious as to what was going on to cause this and I became obsessed learning anything and everything about the power of our mind, how our thoughts are connected to our physiology, our deep subconscious beliefs, what limits us and holds us back, what physical exercise does for the brain, and even was able to help relieve some of my anxiety because I now understand the science and the emotions behind what caused anxiety and panic attacks.
I was hooked! Every day I would go to the gym and lift, then come home and just immerse myself into books about rebuilding and reprogramming my mindset to transform my life! I was going through my own personal life transformation starting to feel inspired, motivated, and regaining my confidence that all started with me going to the gym, changing my thoughts and mindset and simply lifting weights.
After a couple months, my whole mindset and overall self esteem was changing dramatically and I started to see the light at the end of the tunnel. In 2009, because I was having such an incredible transformation, I decided then that I wanted to share everything I was learning with others and I became a NASM Certified Personal Trainer.
Becoming a Nutrition, Fitness & Mindset Expert
I immediately knew my passion was in helping people feel strong inside and out. I loved seeing how strong and empowered my clients felt after a good strength training session and a little motivational coaching. I then wanted to understand the body even more so started learning about holistic nutrition and integrative/functional approaches to workouts and fueling our body.
So I took a few certification courses on Integrative Health and Diagnostic Nutrition through Pacific Rim College and learned everything I could about how our food affects our performance, workouts, our metabolism, sleep, moods, and pretty much everything. I also became a Certified Nutritionist through ISSA to further help my clients. I started working with men and women building out functional nutrition programs based on their own personal labs and strength training programs to help them not just lose weight & improve their overall health, but to help them tap into their true power so they can break through physical and mental plateaus to reach their full potential. Next, I started working with athletes, entrepreneurs, other personal trainers and high performers to help them optimize their workouts, integrative nutrition and mindset and soon I became a Health & Fitness Expert that led me to starting my own nutrition brand called ABS with a line of natural food products that became a globally recognized Shark Tank brand.
Next thing I knew, I was getting featured in some of the top media outlets being able to share my story and passion to help others learn the power of the right mindset, personalized nutrition and strength training workouts to become their best self.
Shark Tank gave me a platform and national exposure that led to me speaking at events on Health & Fitness, Empowerment, Leadership, Entrepreneurship & Motivation. I have spent the last 15+ years working with entrepreneurs, high level executives, athletes, personal trainers and fitness enthusiast, and top sales performers to help them take their fitness and life to the next level. The key comes down to the fact that each person is unique...there is no one size fits all program out there because your mind and your body is not like anyone else's. I always say "I wish when I was playing sports or first starting my business that I knew then, what I know now! That's because not only would I have been a better athlete and entrepreneur, but I would have had the tools and confidence to really quit playing small and step into my true potential sooner in my life.
Now, my mission and passion is helping other highly driven men & women truly become their best self with personalized lab based nutrition, fitness & life coaching that helps them not just get strong, fit and lean, but also helps them feel breakthrough their physical and mental limitations from the inside out.
I can't wait for you to join me every week on the Phoenix Rising Podcast!
What Clients Are Saying...
"I was at the heaviest I had ever been when I first started working with Ashley. I had researched gyms and trainers, but they were all out of what I could afford and didn't seem quite right for what I was looking for then I found Ashley!
I had never lifted weights before and it was years before I had even ran a mile. I have lost 35lbs and went from a size 12 to a size 6! Ashley not only got me started working out, but has helped me stick with it! I have never felt better and more confident! I truly thank God for Ashley. She keeps me motivated, is very encouraging, her positive energy is contagious and she has really shown me what I am capable of!
It is so helpful knowing she is going to be there to meet you, encourage you, but also push you to do what you don't think you can...and then show you that you can do more than you thought!"
Working with Ashley is invaluable...and has truly changed my life!
"When we started, I was at a point where my self-confidence was at an all time low, I was dealing with a lot of anxiety, but also anxiety just being alone and trusting myself. Ashley gave me the tools and confidence to be comfortable in my own skin, accept myself, and really giving me the ability to see my own self-worth. Ashley changed my whole perspective on life. I am able to enjoy myself and am in general a happier person. If you are thinking about working with Ashley, I can't even put a value on what it's like because working with her has been invaluable and truly changed my life..."
I feel stronger and more confident!
“I never thought my body would get to the size it did with Ashley's coaching and workouts. I dropped about 15lbs and feel firm and slim all over. Not just that, but I feel stronger and more confident. I am learning so much about what healthy nutrition really is, my body and really discovering what I am truly capable of with Ashley's coaching."